Researching the impact of the Internet on the communication of climate change for my PhD has been an interesting experience. In one sense my activity online broadly can be considered research and the line between ‘work’ and procrastination does not really exist to me anymore. You never know when that hour I spent looking at an emerging meme may be used to inform a section of my thesis, a talk, or even end up an example in a publication. I do wonder how other researchers in my building see my research at times. I must look like I rarely work. It does not help that when I give talks about my research I like to choose wonderful and weird examples from Internet culture.
So why do I research the impact of the Internet on the communication of climate change rather than just researching newspaper coverage?
The significance of the Internet?
The Internet is significant in our daily lives and is still a relatively recent development. The virtual environment which we inhabit is significantly different from the natural world. It has changed how we engage with media from being passive to active in the creation and sharing of online content. While at the same time the Internet has absorbed every form of media and created new ways to engage and communicate. There has been large scale adoption of the Internet, but only relatively recently with the number of Internet users in the UK rapidly increasing from only 7.39 per 100 people in 1997 to 87.02 per 100 people by 2012.
Number of Internet users per 100 people:
The way we use the Internet has also changed from originally being an imitation of paper to the development of Web 2.0. Web 2.0 was a new phase of website design based around user interaction and user generated content, with this we saw the emergence of social media.The growing use of social media sites can be seen with examples such as Facebook which has grown from 145 million monthly users in 2008 to 1.35 billion monthly active users in September, 2014. This was rapidly adopted in particular by young people, but there has been a wide adoption of social media across society.
Example of US adoption of social media by age groups:
These changes to society are particularly interesting as anyone can produce content, but users have freedom of choice on what they view and interact with. Along with the rise of the Internet we have seen a decline in the daily circulation of UK newspapers. Despite this major societal change the vast majority of published research into climate change communication focuses on newspapers and in particular they focus on broadsheet newspapers. As a result we know little on the impact of the Internet on public engagement with climate change or how it has shaped public understanding.
So while my research may appear strange at first glance there are large gaps in the communication of climate change literature. The Internet is a significant part of our lives and how we interact with information. That said there is still times I cannot tell the difference between when I am procrastinating and doing actual research.